The 5 Best WordPress eCommerce Plugins
The 5 Best WordPress eCommerce Plugins
WordPress eCommerce plugins can instantly transform any website into an online store. You can effortlessly combine your eCommerce and content management system on one platform.
A website that is just a blog site or language learning platform one day can become a fully functioning eCommerce store in a matter of hours. There is no need for a tricky transfer to a completely new platform and you won’t need to redirect your customers. With WordPress eCommerce plugins, you can build on your hard-earned brand reputation. It couldn’t be easier for your existing followers to become paying customers.
In today’s crowded market, going one step beyond basic eCommerce functionality to really impress online customers is a must. Smooth user experience, impressive graphics and advanced technology are essential. The right plugins can give your website capabilities that rival the biggest eCommerce businesses.
In this article, we look at making the best use of your money to ensure you see a return. We have trawled through the WordPress plugin repository to bring you the very best eCommerce plugins. Our 5 best WordPress eCommerce plugins are the perfect place to start as you design and improve your online store.
Cost vs Impact: Do WordPress eCommerce Plugins Deliver ROI?
Online shoppers expect a stress-free, customisable eCommerce experience. You would think that the technology supporting the most successful online stores would come at a hefty price.
However, the core packages of most WordPress eCommerce plugins are free. Additional extensions and monthly packages will cost your business money, but the amount is minimal compared to the swift returns you will see. Tailoring your eCommerce site to your brand with well-chosen extensions is imperative. Customisable themes, membership plugins and impressive visual display all help to convert online customers.
Plugins that provide specialised, scalable solutions are worth every penny. While WooCommerce offers the most comprehensive package, it is worth investigating if there is something more targeted to your needs. Stores selling only digital goods or operating solely through subscription-based services may find another plugin better suited.
It is with this in mind that we have come up with our 5 best WordPress eCommerce plugins. We have considered their ease of use, cost, user experience and whether they offer a specialised service.
The 5 Best WordPress eCommerce Plugins
1. WooCommerce: The Ultimate WordPress eCommerce Plugin
WooCommerce is by far the most popular of all the WordPress eCommerce plugins. It is arguably the most straightforward way to create an eCommerce site on WordPress. WooCommerce powers one-quarter of the world’s top 1 million websites, with a market share greater than any of its competitors. It is the perfect plugin for online stores selling both digital and physical goods. The great news? The basic software is completely free. As such, WooCommerce is the most economical way to start an eCommerce store.
As WooCommerce is open source, new add-ons are constantly being developed. You can add multiple extensions to the plugin, creating almost endless capabilities. Bookings, subscriptions, and dynamic pricing are all available with simple extensions. There are also plenty of themes that you can choose from. Customising your online store to align perfectly with your brand and industry couldn’t be easier.
As well as offering customer-facing extensions, the most popular WordPress eCommerce plugin even makes admin a breeze. Download WooCommerce Admin and you can easily track metrics and generate reports.
Because WooCommerce is so popular, finding support is straightforward. There is a tonne of information available on how to make the most of its features. If you run into trouble, there is a help desk as well as numerous community forums.
2. AR Quick Look Plugin for WooCommerce: The Best User Experience
Lots of plugins work solely as extensions to WooCommerce, adding features to the basic core technology. The AR Quick Look plugin brings augmented reality exclusively to sites which use WooCommerce. It allows customers to view detailed, 3D images of items in their real-world surroundings.
The plugin is available to customers using an iOS 12 device and a Safari browser and brings instore retail experiences to online shopping. Any product can be rendered as a 3D model. Customers can then resize and rotate the virtual product, testing what it would look like in their own home.
The result is a virtual showroom that takes the guesswork out of online shopping. It elevates the user experience, transforming passive scrollers into interactive, excited consumers. If you want to learn more about this cutting-edge technology, take a look at our article on WPX’s Best WordPress Plugins, where we discuss it in even more detail.
3. Easy Digital Downloads: The Best for Selling Digital Products
As mentioned earlier, some plugins are more suited to specific eCommerce websites. Easy Digital Downloads is the best WordPress eCommerce plugin for businesses selling solely digital products. It has almost 2.5 million downloads and an impressively long list of features.
If you are selling audio files, eBooks, or online courses, rather than a physical product, it is an excellent choice.
EDD delivers advanced user capabilities. Each customer can create a profile on which they can have a personal wish list and see what they previously purchased. EDD provides excellent customer service not achieved by all WordPress eCommerce plugins. From the back end, EDD offers the best customer management. You can view and edit individual customer files and it even calculates the lifetime value of each customer.
Discount codes and promotions are easy to manage. You can apply a flat rate or percentages to specific products and set discount start and end dates. Payments are securely processed with multiple gateways and you can easily add more with the multiple extensions available. EDD is simple to use, keeps costs down, and delivers everything you need to sell digital goods and services.
4. Ecwid: The Best for Simplicity of Use
Add-ons are brilliant for customising and expanding plugin potential, but they can be problematic. You have to make sure that everything is still in working order following WordPress updates and it can get complicated. If you want all the benefits of eCommerce, without having to manage multiple extensions, Ecwid is the perfect plugin. It is the best choice for beginners, with a simple set up and brilliant live support. You can even manage your business on the go using their mobile app.
Not only is it simple for you to use, but it delivers a smooth user experience for your customers. The uncluttered checkout is a breeze to use and there is a progress bar underneath, taking any confusion out of the purchasing process.
While the monthly costs are greater than WooCommerce, Ecwid does have more in-built capabilities. These include everything from social media tools and automated tax calculations, to multiple payment gateways. Taking away the cost and manual management of these add-ons makes it the best option for anyone wanting a simple eCommerce solution.
5. MemberPress: The Best for Subscription Services
MemberPress is the ideal option if you want to sell subscription-based digital products on your eCommerce website. Utilising membership services as a way for customers to access your online resources is a great way to establish a recurring income. MemberPress provides the technology to develop customer loyalty and create a brand community.
MemberPress streamlines the management of multiple membership options. You can very easily oversee user access to digital downloads, videos, pages and more. Extensions allow you to create forums within your online store, again strengthening your online community. It also fully integrates with WooCommerce, so you aren’t limited to just subscription-based income.
The Best WordPress eCommerce Plugins to Suit Every Online Store
There isn’t a ‘one plugin fits all’ solution for eCommerce sites. It largely depends on what you sell and how you sell it. WooCommerce definitely covers most bases and is a safe bet for the vast majority of businesses.
The functionality of WooCommerce can be improved with the additional extensions. If you want a standout user experience, the AR Quick Look Plugin for WooCommerce is invaluable. It can swiftly transform your site into a slick visual showroom guaranteed to impress potential customers.
There are WordPress eCommerce plugins specifically tailored to digital products, our top choices are EDD and MemberPress. Finally, Ecwid is undoubtedly the perfect option for anyone looking to keep operations as simple as possible.
The world of WordPress eCommerce Plugins is vast. At WPX we are constantly on the lookout for the next best plugins and WooCommerce extensions, along with designing our own. Check out WPX’s Best WordPress Plugins article to discover some of the new features we have created.